2 Days of

Bikes + Friends

+ Food + Music

The Festival at Grassroots Gravel

A festival with bikes, food, bevs, music, adventure, and more in “the friendliest event you’ll ever find”. This is for everyone.

Connect with dozens of bike and outdoor companies and clubs from across the industry, enjoy local food and beer, and get moved by outstanding bands.

Set in the heart of downtown Pueblo, Grassroots Gravel is a family-owned festival, race and ride celebrated for its welcoming atmosphere, legendary routes, exceptional production, and incredible people. Enjoy some Pueblo flavor. Welcome to our home.

The festival is open to the public. Come hang with us and connect with bike and outdoor vendors!

Where:

  • The festival, expo, concert, and Start / Finish all take place right across the street from Brues Alehouse, 120 Riverwalk Pl, Pueblo, CO 81003.

When:

  • Friday, October 9th - festival and concert times TBA

  • Saturday, October 11th - race depart and festival times TBA

Who:

  • The festival is open to the public. Come hang with us and connect with bike and outdoor vendors!

What:

  • Bike and Outdoor industry vendors

  • Local artists

  • Local food and brews

  • Grassroots Gravel merch

  • Organizations and clubs from across the state

  • Rider & Racer Packet Pickup & more

Friday Concert

presented by

Groove with us in downtown Pueblo. The concert at Grassroots Gravel is free and open to the public. Join us for great music, local food trucks and drink options, and the legendary Grassroots Gravel vibes we love to share.

When: Friday, October 9th, 2026

Where: Downtown Pueblo at Main Street and Alan Hamel Ave across from Brues Alehouse

Concert entry is free.

Exhibitors…so far!

Interested in an expo booth? Are you a cycling or outdoor-focused brand or artist? You may be a great fit at our festival! Contact us if you’re interested in an expo booth. Our expo features cycling industry leaders, local artists, local food vendors, and more. Let’s chat.

Cycling and Outdoor gear

Teravail Tires keeps you rolling over any gravel, dirt, or mud—swing by to find the perfect tire for your next adventure.

Serea smart locks are battery-free, keyless, and backed by Pewag, a leader in the chain-making industry since 1479(!).

Inside Line Marketing makes your brand pop with custom event signage, tents, design, social media strategy and more.

Avid Cyclist is your go-to for cycling news. Drop in to see what’s new and get inspired for your next ride.

Ardei is a Denver-based, female-owned cycling apparel brand rooted in resilience, style, and community.

Bicycle Colorado makes riding better and safer for everyone. Visit and learn how they support Colorado’s bike community.

The most fun you’ll ever have with a flat tire. Learn, compete, and win prizes in this series created by Grassroots Gravel.

Hydration, Nutrition, and Beverages

Flow Formulas creates performance nutrition for riders—helping you fuel, recover, and crush every ride.

Solar Roast Coffee brews delicious coffee powered by the sun—fueling your rides sustainably, one cup at a time.

Brues Alehouse pairs bold, flavorful craft beers with hearty, crave-worthy food—your go-to spot to refuel.

Athletic Brewing crafts hoppy, flavorful non-alcoholic beers—perfect for enjoying great taste while staying ride-ready.

Oso Adventure Meals brings bold, backcountry flavor with portable meals inspired by traditional Mexican recipes.

Neve Foods makes plant-based, athlete-designed smoothie pouches—clean, portable fuel for rides, recovery, and adventures.

Twisted Spoke CBD crafts products to support recovery, performance, and overall wellness for riders and athletes.

Community, Health, and Advocacy

UCHealth provides healthcare across CO, supporting communities with everything from routine care to sports medicine.

Minnequa Works Credit Union is Pueblo’s locally owned, member-driven financial institution serving SoCO since 1937

Adaptive Adventures opens the outdoors to everyone, providing adaptive cycling, kayaking, and more for everyone.

Ride for Racial Justice works to make cycling equitable, accessible and welcoming for everyone.

TheCyclistLawyer is a CO-based attorney helping cyclists navigate collisions, insurance, and more on and off the road.

Palmer Land Conservancy protects southern Colorado’s land and water, conserving parks, trails, farms, and scenic spaces.

Nature & Wildlife Discovery Center brings people closer to nature with education, raptor rehabilitation, and more.

Crossroads Turning Points supports recovery and mental health, offering resources to help lead healthier lives.

Southern Colorado Trail Builders creates and maintains trails in the Pueblo region. Give ‘em a high-five!

Local Art

Hippy Steve’s / Dead Seventy is a Pueblo-based shop creating groovy, 70s-inspired art, stickers, tees, and home goods.

Deadhand is Pueblo-based surrealist art - vibrant, symbolic works that explore dreams, life, and the subconscious.

Interested in an expo booth?

Are you a cycling or outdoor-focused brand or artist? You may be a great fit at our festival! Contact us if you’re interested in an expo booth. Our expo features cycling industry leaders, local artists, local food vendors, and more. Let’s chat.

Bike Valet at the expo

presented by

Enjoy the expo without bike security stresses. Life is more fun when you’re not worried about your bike! Serea locks and Grassroots Gravel will have a bike valet at the expo where you can check your bike in, explore the expo and vendors, then check it out when you’re ready.

Bikes must be picked up the same day during bike valet operating hours. Exact hours will be announced soon.